Michael Allen—one of the original thought leaders in the strategic management field—founded the firm in 1979. His work at McKinsey & Co. and later at GE led to the development of the strategic business unit organization, the growth matrix for portfolio evaluation and resource allocation, and other core concepts of strategic management. (The graphic in the company logo is a reference to the nine-block growth matrix.)
Today, Michael Allen Company (MAC) provides highly specialized consulting services to improve the efficiency and effectiveness of large commercial organizations. Our clients include some of the world's best managed companies. From our offices in Darien, Connecticut MAC consultants tackle difficult problems with innovative analytic approaches and deep business understanding.
We have two interconnected practices — Growth Development and Healthcare Strategy – that allow cross-pollination of new ideas and analytic techniques while recognizing the unique challenges and needs of each type of business. The Healthcare Strategy Practice was started over a decade ago to demonstrate MAC's commitment to devoting all the resources necessary to assist drug and device manufacturers, providers, and payers survive and thrive in a very complex business environment. Since then, this Practice has grown to represent a substantial majority of MAC's engagements. |
"You are the only company that has provided an original and new big idea for sales and brand management."
VP of Research, Pharmaceutical Company
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