Kevin Kirby

Artak HarutunyanPartner
Healthcare Strategy Practice

Kevin brings to MAC 18 years of Biotech and Pharmaceutical industry experience, with a significant background in sales force size and structure, promotion response, targeting, and resource allocation to optimize the sales and marketing process.

Most recently Kevin was the Associate Director of Decision Support at Genentech, providing strategic guidance for his Sales and Marketing clients.  While there, Kevin developed standardized processes and methodologies to target key physicians and accounts for sales force and other marketing promotion.  He directed various projects including promotion response, targeting, sales force sizing, territory design, and market analysis.  Prior to working at Genentech, Kevin spent over 10 years in various positions at GlaxoSmithKline, most recently heading the Promotion Response and Targeting department.

Kevin holds a B.S. in Statistics and Economics, and an M.S. in Operations Research from North Carolina State University.  He is a past President of the Pharmaceutical Management Science Association, a group of pharmaceutical industry professionals dedicated to efficiently meeting society's pharmaceutical needs through the use of management science.