What We Do
MAC is dedicated to accelerating its clients' growth through dramatically improved customer and market insight:

Healthcare Strategy Practice:
  • Marketing Effectiveness:
    • "Needs-based" physician and patient segmentation
    • Segment identification
    • Product positioning & message development
    • Marketing program evaluation
    • New product launch planning
    • Customer-centric brand optimization/targeting
  • Sales Effectiveness:
    • Sales force sizing & deployment
    • Territory alignment
    • Call planning
    • Promotion response measurement
    • Customer-centric portfolio optimization/targeting
Growth Development Practice:
"The sales effectiveness study done by Michael Allen Company has paid for itself over and over."

- CEO
  Medical Supplier