MAC is dedicated to accelerating its clients' growth through dramatically improved customer and market insight:
Healthcare Strategy Practice:
- Marketing Effectiveness:
- "Needs-based" physician and patient segmentation
- Segment identification
- Product positioning & message development
- Marketing program evaluation
- New product launch planning
- Customer-centric brand optimization/targeting
- Sales Effectiveness:
- Sales force sizing & deployment
- Territory alignment
- Call planning
- Promotion response measurement
- Customer-centric portfolio optimization/targeting
Growth Development Practice:
|
"The sales effectiveness study done by Michael Allen Company has paid for itself over and over."
- CEO
Medical Supplier |