What We Do
MAC is dedicated to accelerating its clients' growth through dramatically improved customer and market insight:

Healthcare Strategy Practice:
  • Strategic Market Evaluation & Forecasting:
    • Commercial development process 
    • Market structure analysis
    • Patient flow modeling
    • Lifecycle and portfolio planning
  • Marketing Effectiveness:
    • "Needs-based" physician and patient segmentation
    • Segment identification
    • Product positioning & message development
    • Marketing program response measurement & evaluation 
    • New product launch planning and early adopter identification
    • Customer-centric brand optimization/targeting
  • Sales Effectiveness:
    • Sales force sizing & deployment
    • Territory alignment
    • Physician targeting & call planning
    • Sales incentive compensation
    • Detailing & sampling promotional response
Growth Development Practice:

"The sales effectiveness study done by Michael Allen Company has paid for itself over and over."

CEO
Medical Supplier