Small teams of three to five senior consultants on each project,
     who can provide:

  In-depth understanding of client situation

  Greater ownership of client issues

  Strong cross-functional skills in marketing, sales, and analytic
   modeling

  Expertise in interpreting results—not just analyzing data

  Greater appreciation of strengths and limitations of "black-box"
   models

  Ability to address unique and/or especially challenging client
     issues:

  Custom, not "cookie-cutter," solutions and approaches

  Focus on continuous innovation

  An open system to share inputs, models, and techniques

  Added value from:

  Challenging traditional industry practices

  Leveraging successful approaches from outside the industry

  "Worrying" along with the client