MAC is dedicated to accelerating its clients' growth through dramatically improved customer and market insight.
Healthcare Strategy Practice:
 Strategic Market Evaluation & Forecasting:
- Commercial development process
- Market structure analysis
- Patient flow modeling
- Lifecycle and portfolio planning
Marketing Effectiveness:
- "Needs-based" physician and patient segmentation
- Segment identification
- Product positioning & message development
- Marketing program response measurement & evaluation
- New product launch planning and early adopter identification
- Customer-centric brand optimization/targeting
Sales Effectiveness:
- Sales force sizing & deployment
- Territory alignment
- Physician targeting & call planning
- Sales incentive compensation
- Detailing & sampling promotional response
Growth Development Practice:
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"The sales effectiveness study done by Michael Allen Company has paid for itself over and over."
CEO
Medical Supplier
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