MAC introduces True-Match

New test-control matching technology improves ability to measure marketing program effectiveness. 

April 21, 2009

As budgets face increasing pressure, pharmaceutical companies must increase marketing productivity.  This means eliminating unprofitable programs, while targeting winning programs toward the most receptive physicians.  This seldom happens today, because flawed controls lead to unreliable program measurement.  New technology enables creation of "True-Match" control groups, producing unbiased ROI measures.

Contact us for an independent assessment of the set of controls used for your last program, and compare them with those selected using True-Match.

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