Michael Allen Company Presents at PMSA 2010 Annual Conference
May 24, 2010

Michael Allen Company gave three presentations at this year's PMSA Annual Conference in Savannah.

• Promotion Response Driven Resource Allocation
  Kevin Kirby & Irina Popova
  
  This workshop demonstrated how to increase return on promotional spend, using an Excel-based tool provided to enable "hands-on" participation.  The session also included discussion of common pitfalls to avoid when measuring promotion response that could lead to wasteful spending.
  
  
• Using Physician-Level Managed Care Metrics to Improve Marketing and Sales Effectiveness
  Steve Mermey & Kevin Kirby
  
  Payer impact on physician prescribing is substantial and continues to increase.  Most brands know the overall impact, but very few have a complete understanding of the combined impact of formulary position and plan control on each physician.
  
  A comprehensive system of physician-specific managed care metrics was presented which enables marketing and sales to direct promotional efforts to the best physicians for the best results.
  
  
• Are Pharmaceuticals Immune from the Recession?  A Macroeconomic Impact Analysis
  David Martin & Irina Popova
  
  The most severe and protracted recession since the Great Depression is not yet over.  Conventional wisdom states that pharmaceutical sales are recession-proof, but the drastic changes in unemployment and the duration of the economic meltdown force us to reconsider convention.
  
  This presentation highlights a new analytic approach and reports surprising findings from our recent work.
  

Please contact us for copies of the presentations.

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