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   Kevin Kirby Wins PMSA Lifetime Achievement Award

The Pharmaceutical Management Science Association (PMSA) selected Kevin Kirby to receive its most prestigious honor, the PMSA Lifetime Achievement Award, at the 2017 PMSA Annual Conference on April 25 in Orlando Florida.  The award recognizes thought leadership and contributions to pharmaceutical marketing science that enable the industry  make smarter decisions and ultimately improve health and well-being.

As noted on their website (, since joining Michael Allen Company in 2005, Kevin has led innovation in the areas of promotion response, sales force size and structure, managed care analytics, targeting, incentive compensation, and marketing mix optimization. His recent work includes optimizing for biosimilar launches, measuring and leveraging IDN control, and maximizing uptake of targeted therapies and companion diagnostic tests.

Previously, Kevin led the Marketing Science team at Genentech, providing independent analytics and strategic guidance for Sales and Marketing. There, he established analytics, tools, and techniques to support key product launches and drive sales optimization.

Kevin holds an M.S. in Operations Research and a B.S. in Statistics and Economics from North Carolina State University. He was President of PMSA in 2004 and helped usher in changes that continue to help the organization grow today. He served on the PMSA Board for six years. He has presented at the PMSA annual conference seven times and moderated panel discussions for the organization.

Kevin can be reached at (203) 662-5143 or

   Grant Tarsi Named as Partner

Michael Allen Company is pleased to announce that it has promoted Grant Tarsi to the role of Partner.

Since joining MAC in 2011, Grant has grown the firm’s analytic capabilities by becoming an expert in healthcare claims and EMR data. Intimate knowledge of the industry’s leading datasets has helped him guide numerous market sizing, patient journey, and forecasting engagements. Grant’s ability to distill insights from these large and disparate data sources allows him to provide data-driven recommendations for his clients’ key business questions.

Grant is also well-versed in designing primary research studies to fill information gaps and to supplement the claims data sources he typically works with. He has worked across many therapeutic areas, including Oncology (Prostate, Multiple Myeloma, CLL, NHL, CML, RCC), HCV, HBV, HIV, Heart Failure, Immunology, Diabetes, and Influenza. Grant is avid about communicating results and findings to his clients using insightful data visualizations, and always takes time to help advance the skillsets of his colleagues.

Grant can be reached at (203) 662-5125 or