MarketStructure

To successfully market a pharmaceutical product, a critical first step is to define a realistic playing field. Our market maps provide guidance in carving out the most attractive playing field for your product or portfolio. A market map displays a “snapshot” of the market, showing how treatment choices are determined by the key patient and physician dimensions, the size of each segment, and the competitive set.

  What sets us apart?

  • Our market maps are based on rigorous statistical analysis of actual physician decision making captured in behavioral data, typically patient chart data.
  • We combine current drivers of behavior with future drivers identified and validated through primary research.
  • We provide an understanding of current and future behavior by key patient segment so you can select and prioritize the most attractive playing fields for your assets.