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MAC’s Market Structure analysis creates a comprehensive understanding of how physicians determine treatment choices. We use decision hierarchy analysis to identify, size and prioritize the key dimensions which influence physicians’ treatment decisions for the different patient types that they see.

  What sets us apart?

  • Rather than rely solely on physician stated answers, we quantify opportunities by analyzing actual decision making in observable data (e.g., custom patient charts).
  • We include clinical and non-clinical patient characteristics to determine their role in the treatment decision.