MAC Patient Journey / Buying Process analytics show how disease-specific patient groups progress through, and interact with, the healthcare system from Prevalence to Diagnosis to Treatment Choice & Fulfillment. By leveraging varied qualitative inputs, detailed syndicated or custom patient charts, as well as available Claims and EMR records, we develop a comprehensive view of how patients progress through varied care settings, physician specialties and treatment approaches in the care continuum to inform commercial planning activities. This analysis provides a solid understanding of the specific behaviors to change or reinforce to disproportionately benefit a specific brand.
What sets us apart?
- We have experience with most major data suppliers’ and vendors’ information and a thorough understanding of their relative strengths and weaknesses.
- We are independent and make recommendations regarding the best data for a specific task, regardless of the source, based on our experience and your needs.
- Our use of multiple sources allows us to triangulate inputs and calibrate results to provide the best answers possible.